What are Your Excuses NOT to Get A Website?

As a business consultant, I’m constantly asked why anyone in his or her right mind would invest in a website. Customers come up with all kinds of excuses not to get one, including:

I rely on word-of-mouth advertising!

They’re too expensive!

It’s too complicated!
And the funniest excuse of all…

I make enough money without a website!
Oh, really?

Word-of-mouth advertising only goes so far--usually within your network of friends, acquaintances, and past customers. How is a potential customer going to learn more about your business? Through newspapers with low readership which are shutting their doors daily? Through television and radio which require your customers to listen to them right then and there to hear your message? That’s just too much effort for the typical consumer when all they have to do is run to their computer--and check out YOUR COMPETITION.

Websites are not expensive! Let me ask you a quick, non-sarcastic question: You like to eat, right? Unless you’re anorexic, you’ll probably respond with a resounding Yes! Well…Websites cost less than a single candy bar or cup of coffee a day. You also don’t risk getting diabetes or the jitters, but you do risk getting more customers! Imagine: More Customers. That’s extra money you can take to the bank!

Websites are easy to understand! Even if you think CSS is a television show and ASP a venomous snake, websites are easy to comprehend for even the greenest of greenhorns! Quality website companies deliver a full e-commerce solution--complete with shopping cart-- if you want to sell online. Many websites come with a photo gallery, slideshow, a guestbook, an events calendar, an availability calendar, customizable templates, and around-the-clock support!


Make more money with a website! Would Donald Trump or Warren Buffett turn down the opportunity to make more money? Of course not! So, why would you? Consider websites as your most efficient salesperson--dispensing vital information about your products or services, hours of operation, and company 24-hours-a-day, 7-days-a-week. Besides, unlike humans, websites don’t need sleep, days off, breaks, insurance, food, or vacation time! It’s your most cost-effective employee. Period.

For more information on the benefits of websites for your business, VISIT HERE.